Supermama

A compact gift store for Supermama at Jewel Changi Airport, designed to offer a warm and welcoming experience for travellers and visitors alike.

The store is organised around a continuous display shelf that guides customers naturally through the space as they browse. This uninterrupted display creates a seamless and engaging shopping journey, while keeping the atmosphere warm, approachable, and unassuming. The design draws on the familiar character of Supermama’s stores across Singapore, creating a space that feels both distinctly local and effortlessly welcoming.

2019

Retail, 33 Sqm

Photography: Studio Periphery