OCBC PREMIER BANK
Client: OCBC Bank, Group Customer Experience
Scope: Interior & Shopfront design, Furniture & Accessories design
Location: 218 Orchard Road, Singapore (Orchard Gateway)
Project Assistant: Mervy Quek
Photography: Rebecca Toh
We were engaged by OCBC Bank to conceptualise and design the flagship Premier Bank located in Orchard Road. The two level Premier Bank includes lounge sofa designed by Studio Juju.
The OCBC Premier Bank in Orchardgateway mall is a Premier Bank with an immersive art gallery experience. The design of the Premier Bank was conceived as an artwork, like a blank canvas that coax the beauty of colors and timeless character of its materials – the untainted marble floors and walls, dark leathered granite walls, accents of brass and gold, colorful textiles and subtle wood hues.
The design intention was to have an essentially long element that continues across the two levels. The overall composition of this plane, which is a juxtaposition of long stretches of black granite walls that existed as monolithic structures, is beyond the visual aim of joining the two levels. We focused on defining the experience along the passageways with these monolithic elements. By concealing the main functions of the Premier Bank behind these monolithic elements, it presents an open lounging space where all the intrusive banking services disappeared, and help a person to navigate along these passageways.
A design consideration was also made between the interior and the exterior. The bulkhead design presents a new motif abstract design of the Bank’s traditional peony patterns, and featured a completely new black color that can identify with the black monolithic elements inside the Premier Bank. This new motif on the Bulkhead is repeated in the brass partitions within the Lounging Space. From the outside, big windows allow the visitor to gaze the artworks on the freestanding black walls, and have a glimpse into the lounge.
Sofas with high backrest and sides were designed to provide privacy; it is also a sanctuary for a visitor’s contemplative appreciation for the art works that surround him. These details, with the chromatic juxtaposition of the richly colored sofas and geometric carpet designs, the abstract peony motfifs, against the black granite walls and white marble floors, further brought out the concept of the space as a canvas.